Shopping for the Muslim consumer can be compared to a balancing act. On one hand, we are advised to be wary around shopping malls, whilst on the other hand, shopping for gifts can actually be an act of worship if handled properly with the sincere niyyah (i.e. intention), which is to please Allah .
So outlined below is a basic guideline to surviving this shopping project whilst maintaining sanity, and getting a good bargain in the process, inshaAllah.
Rule #1.
Early bird gets the worm Putting off all your shopping till Ramadan can be straining on the energy levels, leaving you exhausted when it comes to taraweeh, or extra ibadah. To avoid this, start planning early, way early. Infact, it is advisable to write out your gift list as early as the preceding Eid-ul-Adha. Put everyone on the list, from the household help to the cousin’s wife. That way, when you are out buying a pair of Pajamas for dear hubby from Doja, and you spot a floral printed baby frock, you can easily get it for your little niece. As the months roll on, try to get the names on your list ticked off, and by mid-Shaban (month preceding Ramadan) you’ll find that all your shopping has been wrapped up!
Rule #2.
Brand-wise and streetwise Most of our desi fashion houses and shopping malls do not bring out their best collections until mid-Ramadan. However, battling the traffic in order to get the best designs from the best brands, can lead you to miss out on the wonderful dua and ibadah opportunities that Ramadan has to offer. It’s best to not underestimate the lesser-known-brands, or the online shopping pages in this regard. Often they offer good quality items at competitive prices. Many of the smaller branded shops stock exclusive fashionable items which can turn into a great Eid token for people with unique tastes. Online shops give you the luxury of getting desirable designs delivered right to your doorstep without moving from your couch. Maybe this requires a small sacrifice on fashion and a good bargain, but it’s definitely a great win in terms of energy and time when it comes to last minute purchases, even in Ramadan.
Rule # 3.
Measure for Measure Going back to the shops to change your cousin’s Panjabi from size 46 to 44 can be an arduous task. Also sometimes you’ll find that the right sizes have all been taken away. Avoid the hassle by asking for the accurate measurements beforehand. Call up the family members, or get a sample. Carry a measuring tape in your handbag. Take whatever steps necessary, but get the “maap” right!
Rule #4.
Outside the Box Who says nanu needs the same old cotton sari year in year out? Get creative, and go for that unique gift that would delight your dear ones. It might be a simple beaded purse, or even a light kashmiri shawl.
Rule # 5.
More Creativity If you love arts and crafts, then designing dresses should be a pleasant experience. Go ahead, get your cloth materials and accessories (buttons/ lace/ yoke/ etc.) from the local market. Look up designs on the internet for inspirations. If you are handy with the sewing machine, this will give a touch of care to your Eid token. If not, don’t worry, assign the trusted tailor for this job. And voila!You’ve got designer dress within a budget!
Rule # 6.
The Shopping Savvy friend A Godsend mercy. If you find this friend, who can help you distinguish Chinese silk from Korean, and can always tell you where the nearest lassi shop is, never lose her number! This wonderful person is an essential tool to saving you time, energy & oh yes, money!
Rule #7.
Leaving on a Prayer It’s so easy to get caught up in the excitement of browsing and bargaining and many a times you’ll find that you’re on the verge of missing the time for prayer. And then you begin a frantic hunt for the nearest ladies’ room, or women’s prayer room. Sometimes, you‘ll find that this elusive Prayer room is located in the top floor of the next-door market. To avoid the last minute hurry, do plan out your shopping excursion keeping in mind the salah times and availability of prayer rooms.
Rule #8.
Meeting Ends A word of advice for the shopper on the budget. Watch out for year end clearance sales hosted by the boutiques and shops. Often these events are timed around Eid-ul-Adha and they are a good opportunity to grab a stylish sized “L” bottle green abayah and later get it altered for your cousin who wears size “M” (true story, happened with someone).
The Sunnah advises us to give gifts for the sake of maintaining and strengthening relations between the giver and the recipient. During Ramadan, a period when rewards are multiplied for the believer, this noble gesture of exchanging gifts among the global Muslim community is very heartwarming.
